Archive for February, 2009

What’s in the small print?

Thursday, February 26th, 2009

I woke up around 3 AM the other morning  with so many thoughts running through my head. In my feable attempt to go brain-dead, I sat on my couch and fumbled with the remote to turn on the television. With the growing success of Underground Functional Fitness, I have not had much time to sit in my living room lately much less watch any TV. Once I had success and was able to change the channels, I was stopped about every other channel with an infomercial. I figured what the heck, I’ll just watch one about diet and exercise.

The marketing was great. There was some half qualified person bouncing around with a fake smile trying to convince me how fun the workout will be. But, I was excited and happy for the people have gave their testimonials about their miraculous results. No wonder millions of Americans buy tapes and DVDs to work out at home. I mean why not save gym and trainer fees when you can stay in the comfort of your own home, not worry about who is watching you feel clumsy, or not do “manly weight” and no one to ensure or correct exercise technique for safety and efficiency (that is another blog). Plus, you could get the same results as those cheery and satisfied people on your television. Right?

After about the third testimonial, I noticed something difficult to see flash on the bottom part of my screen. I was able to decipher the code which read “RESULTS NOT TYPICAL”. I should have known it was too good to be true. The commercials had me thinking I could do whatever I want and lose that unsightly bulge that has been hounding more than 65% of Americans. Besides the many other problems which base your physical fitness success on a DVD, they are trying to trick the general public into wasting money with buying their product.

I suddenly became very proud at our system at Underground Functional Fitness. Everybody gets results and we guarantee it. I will repeat a quote I heard from a friend, Dr Barry Erdman, “your success depends on which one of us is the trainer when you come into train”.


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